Globalization of Culture Through the Media (Summary)

In “Globalization of Culture Through the Media”, Kraidy (2002) discusses the different perspectives of the responsibility of mass media in the globalization of culture. Kraidy mentions that some argued the cultural imperialism theory, which refers to Western countries influencing the world with the media, was the initial driving force for globalization. After the Cold War, globalization theory evolved, and it is about different cultures coming together due to the mass media. Kraidy feels that the mass media creates a hybridization of different cultures through globalization.