In “Globalization of Culture Through the Media”, Kraidy
(2002) discusses the different perspectives of the responsibility of mass media
in the globalization of culture. Kraidy mentions that some argued the cultural
imperialism theory, which refers to Western countries influencing the world
with the media, was the initial driving force for globalization. After the Cold
War, globalization theory evolved, and it is about different cultures coming
together due to the mass media. Kraidy feels that the mass media intensifies the
hybridization of different cultures that comes together through globalization.
I do agree with Kraidy from his point of view that the mass media
intensifies the hybridization of different cultures that comes together through
globalization. With the mass media, it intensifies this cultural hybridization
we could now search for the recipes of the different traditional food from the
different races, or even watch the different television programmes that are in
Mandarin, Malay or Tamil. In addition, with globalization, people from around
the world become more interconnected to one another. Mass media allows
information to be transmitted from one place to another easily. It can be seen
from the fact that we can now access to the news of other countries easily. This
shows that mass media do helps to intensifies cultural hybridization even
across the world.
I find that the hybridization of cultures is highly relevant
to Singapore. Singapore does not have her own culture unlike countries like Japan
or Korea, where they both have their own cultures that are unique to them.
Singapore is a multiracial country. With the hybridization of cultures mainly
from the Chinese, Malay, Indian and others, it gives Singapore a unique
culture. In addition, Singapore culture was also influenced by the British, as they
colonized Singapore in the past, Singapore had thus adopted English as the
first language used. This shows that through cultural hybridization,
Singapore’s unique culture was created.
However, I feel that Kraidy should give more examples of
cultural hybridization in his article. He could talks about how mass media and cultural
hybridization led on to the Korean popular music culture dominating the world
today instead of only the American music culture in the past. This will gives a
comparision of how cultural hybridization influenced the world with mass media.
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